Starting a dog walking career is straightforward with these actionable steps:
Step 1: Gain Dog Handling Experience
- Volunteer at local animal shelters (great for learning behavior reading)
- Walk dogs for friends/family for free to build confidence
- Consider a dog training or pet first aid course (not required but helpful)
- Study common breeds, behaviors, and basic training commands
Step 2: Get Essential Business Basics
- Liability insurance: $200–$400/year, protects against injury/damage claims (providers like Pet Sitters Associates)
- Basic supplies: Quality leashes, waste bags, water bottle, first aid kit ($100–$200)
- Business structure: Start as sole proprietor; consider LLC later for liability protection
Step 3: Choose Your Platform Strategy
Options for finding clients:
- Lowest-fee platform: Tails (10% provider fee + 5% pet parent fee — you keep 90%)
- Established platforms: Rover (20% provider fee + 11% pet parent fee), Wag (~40% provider fee) for quick client access
- Independent/local marketing: Nextdoor, local Facebook groups, flyers, word-of-mouth
- Hybrid approach: Use multiple platforms initially, transition to direct bookings
Step 4: Set Competitive Rates
Research your local market:
- Check rates on Rover/Wag/Tails for your city
- Chicago 2026 rates: $25–$35 per 30-min walk
- New providers can start at the lower end ($25) and raise rates as you gain reviews
- Offer intro discounts (first walk free, 3-walk package deals)
Step 5: Build Your Client Base
- Create compelling profiles: Professional photos, detailed bio, clear services
- Respond quickly: Reply to inquiries within 1 hour for higher booking rates
- Request reviews: Ask satisfied clients for 5-star reviews after each walk
- Focus on retention: Turn one-time clients into recurring weekly schedules
Timeline to First Earnings
- Week 1-2: Set up accounts, create profiles, get insurance
- Week 2–4: First meet-and-greets and trial walks
- Week 4–8: Build to 5–10 regular clients
- Month 3+: Full schedule with recurring clients
Start your dog walking career today with our comprehensive dog walking jobs guide, or apply to join Tails — we vet all providers through an interview process to ensure quality and safety for Chicago pet owners.