Yes, $30 per hour is a good rate for dog walking—it's above the national average of $20–$25/hour and represents solid income for this work. In Chicago, experienced walkers regularly command this rate.
How to Justify $30/Hour Rates:
- Build a strong reputation: Consistent 5-star reviews and client testimonials
- Offer premium service: GPS tracking, detailed photo updates, and behavior notes
- Specialize: Handle difficult breeds, senior dogs, or puppies requiring extra care
- Target the right neighborhoods: Lincoln Park, Gold Coast, and Lakeview support higher rates
- Group walks: Walk 2–3 compatible dogs simultaneously to earn $60–$90/hour
Platform Comparison:
On platforms like Rover and Wag, you'd need to charge $37–$50/hour to actually earn $30 after Rover's 20% provider fee or Wag's ~40% cut. Tails takes just 10% — you keep 90%. Pet parents pay a separate 5% booking fee, making $30/hour far more achievable.
See our pet care rates guide for strategies to reach premium pricing tiers.